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  • Amber 11:33 pm on November 23, 2010 Permalink | Reply
    Tags: aviation, , finance, ,   

    My Last Day 

    Today was my last day at my internship and I can look back and say I have accomplished a lot.  By helping to draft press releases, media alerts, web briefs, social media posts, blog posts backgrounders and fact sheets I have definitely improved my writing skills.  I learned how to use valuable public relations tools like Cision to help build media lists.  I learned about a variety of clients in diverse industries including aviation, finance, data management, eye tracking and more.  I learned how advertising and marketing go hand in hand with public relations to create successful campaigns for clients.

    What I enjoyed most was having the opportunity to help draft press releases and blog posts.  Both of these activities allowed me to be more creative.  Before writing, I had to research the topic extensively so that I understood it and organize my thoughts in a logical way to present it to the client and the public.  While this was sometimes a challenge, I definitely enjoyed it.  My least favorite aspect of my internship was probably helping to call reporters and stuff media kits.  Even though calls are needed, some reporters are very rude and aren’t interested in the topic at all.  Additionally, stuffing media kits can take hours and definitely becomes very tedious.

    Consequently, today I ended my internship by helping to call reporters about one of client’s holiday media kits.  As a treat, my supervisor brought me noodles and co. for my last day lunch! The mac and cheese was excellent.  At the end of the day I gave a presentation about my internship to my two supervisors, Stephan and Kristina and some of the other employees.  I made sure to point out how thankful I was to have been given this opportunity and to have learned so much.  I also pointed out some suggestions to the program and noted that Pot Luck Thursday was my favorite day since I got to enjoy delicious food and get to know the employees a bit better.  At the end of my presentation, Kristina, the VP of Public Relations, gave me a gift card for my hard work which was very nice.  It’s great to be appreciated.


  • Amber 5:29 pm on November 8, 2010 Permalink | Reply
    Tags: aviation, ,   

    Learning more about Cision 

    This week, I learned more about media lists.  On Monday, I used Cision to assist in updating one of our older media lists, and then afterward I started assisting in creating a media list for an aviation solutions company for a media event.  Using Cision can be tricky at times, because it loads rather slowly, and it isn’t always easy to narrow down the types of media for which you’re looking.  Different events require different media outlets, whether it is based on the industry, the location or the type of publication.  However, once I got the hang of it, it seemed rather efficient to just click “add contact” and then automatically export the list to Excel.  That’s definitely helpful.

    Today I spent the majority of the morning assisting in calling contacts on a media list for an upcoming campaign to support a client that specializes in eye tracking.  While it is easy to simply read a script to an answering machine, I found that dealing with a live person may sometimes be difficult.  Many people are not interested in the story that you’re trying to pitch or explain if it does not relate to the field of their publication.  All in all, it’s a learning experience and proves to be good practice in dealing with editors and other members of the media.

    Currently I am drafting a web brief for a data management company.  As I write more press releases and web briefs, I am noticing improvement in my Public Relations writing skills.

  • Amber 6:01 pm on November 4, 2010 Permalink | Reply
    Tags: aviation, , ,   

    Learning about Media Lists and Media Alerts 

    This week I learned about writing media alerts by helping to draft a media advisory for an aviation solutions company.  I also helped draft some news briefs for a local DC bank, and started a press release for a research company that specializes in counter-terrorism .  All in all, it’s been a lot of writing that has kept me busy.

    I’ve also helped research and start drafts of more social media posts for one of our client’s facebook and twitter accounts, which deal with news about the latest electronics, appliances and sports equipment.  According to the latest in electronics and gadgets, the new MacBook Air is here and it’s fabulous, the Athletic Propulsion Lab Concept 1 sneaker that gives you 3.5 inches more vertical lift with its unique spring system is BANNED from the NBA, Toshiba has created a solar powered E-reader, and Panasonic’s 3D HD TV has been rated the best of the best.

    Basically, my internship has been involving a lot of research mixed with writing.  I’m currently working on helping to start a media list through Cision for regional and state publications.

    What I have learned in the public relations world, however is that the development and planning time required in press announcements is considerable and sometimes materials take weeks to approve

    On a completely irrelevant note, the maintenance man stopped in today and announced that they had extra flowers and nicely gave my desk a delightful potted plant.  I guess it brightens up the office a bit 🙂

  • Amber 5:58 pm on November 4, 2010 Permalink | Reply
    Tags: aviation, iPhone, , Wii   

    Learning More About Press Releases 

    I am getting some great experience  helping to draft press releases.  I have already assisted with two for an aviation solutions company and one for a company dealing with extended warranties for electronics and other gadgets.  Assisting with release drafts is one aspect of my internship I enjoy doing more than researching, since I am able to be a bit more creative.

    While researching for social media posts today, I found out that Verizon is finally partnering with Apple to release the iPhone 4! Too bad I don’t use Verizon or have an iPhone…..

    Some other noteworthy facts I found while researching gadgets: there may soon be a cell phone that can charge off your body heat.

    Nintendo is launching a Wii system in bright red to celebrate SuperMario’s 25th anniversary!

    There is a new concept hot tub that is designed to never spill, because it descends into the floor.

    Other than that, today has been filled with more research, helping the team build media lists and formatting press clips for client reports.

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