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  • Amber 1:50 pm on November 22, 2010 Permalink | Reply
    Tags: , consumer electronics, extended warranty, , wedding gifts   

    Calling Reporters 

    Today I spent the majority of the day assisting in calling media outlets to garner press coverage for a holiday press release for one of our clients who focuses on extended warranties for consumer electronics, appliances and more.  While this is not my favorite task, it is something that must be done.  It’s hard to call reporter after reporter to only reach voicemails or hear people explain they are not interested.

    For the rest of the day I will be helping to assemble the rest of the holiday media kit for the same client, so it has been a very busy day!

    Additionally, one of the blog posts for this same client that I helped draft on wedding gifts is now published and can be seen here! Blog post

    You can also check this clients facebook page to see some of the social media posts I helped draft!

    Monday will be my last day so I am currently working to prepare my presentation for the office about my internship there!

  • Amber 1:47 pm on November 22, 2010 Permalink | Reply
    Tags: consumer electronics, , TV stations, twitter   

    Holiday Media Kits 

    Today I have spent a lot of time working in Cision again, helping to create a media list for one of our clients who offers extended warranties for consumer electronics and other products.  The media list focuses on TV outlets in DC, Baltimore and Richmond.  Thus, although I am already aware of many of the TV stations in DC, I am learning about other existing TV stations in the other two cities.

    Before that, I helped to assemble 200 holiday media kits for the same client.  In my opinion, media kits can really look impressive to a client or reporters when including relevant information and polishing the product well, but I never realized how much time it takes to print all the papers, staple them and assemble it into one kit.  From now on every time I open a media kit, I will consider the time and preparation needed to prepare one.

    Additionally, one of our clients that deals with data management is planning on creating a Twitter account, and I am helping to find some related Twitter contacts to add to its social network.

  • Amber 6:01 pm on November 4, 2010 Permalink | Reply
    Tags: , consumer electronics, ,   

    Learning about Media Lists and Media Alerts 

    This week I learned about writing media alerts by helping to draft a media advisory for an aviation solutions company.  I also helped draft some news briefs for a local DC bank, and started a press release for a research company that specializes in counter-terrorism .  All in all, it’s been a lot of writing that has kept me busy.

    I’ve also helped research and start drafts of more social media posts for one of our client’s facebook and twitter accounts, which deal with news about the latest electronics, appliances and sports equipment.  According to the latest in electronics and gadgets, the new MacBook Air is here and it’s fabulous, the Athletic Propulsion Lab Concept 1 sneaker that gives you 3.5 inches more vertical lift with its unique spring system is BANNED from the NBA, Toshiba has created a solar powered E-reader, and Panasonic’s 3D HD TV has been rated the best of the best.

    Basically, my internship has been involving a lot of research mixed with writing.  I’m currently working on helping to start a media list through Cision for regional and state publications.

    What I have learned in the public relations world, however is that the development and planning time required in press announcements is considerable and sometimes materials take weeks to approve

    On a completely irrelevant note, the maintenance man stopped in today and announced that they had extra flowers and nicely gave my desk a delightful potted plant.  I guess it brightens up the office a bit 🙂

  • Amber 6:00 pm on November 4, 2010 Permalink | Reply
    Tags: , consumer electronics,   

    Learning about Fact Sheets and Blogs 

    This week I had the chance to do a lot more writing.  I helped start drafts for two press releases, and once they are published, I can hopefully add them to my portfolio, which is always a plus 🙂

    I also helped update a fact sheet for a client that specializes in eye-tracking technology with information about its products.   Learning about this company’s products is quite interesting.  It’s really amazing what can be done with that sort of technology.  For example, the latest eye-tracking technology is helping drivers who might fall asleep at the wheel to stay awake by noticing when the eyelid closes and alerting the driver to wake up and stay alert.

    What I enjoyed most about this week was helping to start a draft of a blog for a company that deals with extended warranties for certain products, because it allows for more creativity.  The company’s blog gives tips about taking care of or protecting electronics, jewelry, appliances, etc with extended warranties.  It also gives recommendations and reviews of the new and best electronics.  The post I assisted with has not yet been published, but expect to see it on the page soon!

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