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  • Alex Priest 2:19 am on July 11, 2010 Permalink | Reply
    Tags: , , , cte, Digital, , , meeting   

    The Big Idea 

    In past internships I’ve always had opportunities to voice my opinion and contribute my ideas, but never so much as I did in a recent meeting at my current internship with the CEA.

    Without divulging too many exciting details–soon the CEA will be announcing a new membership category for individuals (the “Consumer Technology Enthusiast”). Part of my job in this internship has been to work with our team and our ad agency to develop a campaign for promoting this new membership category as we lead up to and execute the launch later this year.

    Just recently, our agency brought all of their team and invited approximately 20 CEA staff for a brainstorming session, myself included. We were instructed to bring along three ideas, written on three separate index cards.

    Index cards in hand, myself and one other intern joined in the meeting and the entire room proceeded to “present” their ideas, one by one, in front of the entire group. After that we all placed our cards on the wall, where everyone in the room voted on ideas using stickers, and then we proceeded to further develop some of these ideas to come up with three main concepts.

    My idea was one of those three final concepts. And not only that, but it was a central feature of the final campaign, the “best” one as voted on by the group.

    I was, needless to say, a little shocked, but also thrilled and excited. Having the opportunity to get up there and present my idea in front of the group–me being “just” an intern–was a great experience and one that I feel really validated me as part of the team.

    Just goes to show, the title “intern” is misleading. And I think it’s possibly the most misleading in marketing, public relations, and today’s digital communications. More and more I’m noticing that my fellow young colleagues and myself tend to have the big ideas, the successful ideas, and the ones that work in today’s modern digital world. Hopefully that’s a sign of good things to come when we all finally enter the “real” world.

     
  • Alex Priest 2:31 pm on June 10, 2010 Permalink | Reply
    Tags: , , Digital, facebook, , , , , theory, web   

    Just How Thin IS The “Thin Line” Between Marketing and PR 

    One of my first lessons at the CEA? There’s more to differentiate marketing and PR than I previously thought. I still believe it’s a pretty thin line (and always getting thinner), but it’s been fascinating to see things from a marketing perspective as opposed to communications.

    In the past, as I’ve said before, most of my internships have been in communication departments and at a PR agency, always bordering on marketing, but never enough for me to call myself a “marketing intern.” At CEA, that’s my title, and the differences are becoming more clear to me every day.

    (More …)

     
    • ashleywolos 1:34 am on June 16, 2010 Permalink | Reply

      Hey Alex,
      I totally understand what you mean. For the past year I interned at a marketing, advertising & PR firm but worked mostly on marketing and advertising whereas now my current internship is specifically in a Comm department. It’s hard to explain unless you’ve experienced it. While the line still exists it’s more like a dotted line that has occasionally has some solid segments occasionally.

  • Trace 2:44 pm on May 18, 2010 Permalink | Reply
    Tags: Digital, , , ,   

    Discover(y) Trace 

    Good morning bloggers and bloggees! My name is Trace Dominguez. I am finishing up my master’s in Public Communication here at American and I’m a new blogger for the university’s Career Center (@AUCareerCenter). I wrote my capstone on YouTube’s interview with President Obama after the State of the Union. Originally from Michigan, I’ve not yet lived in DC a year, but I am excited to start working and living outside the AU library.

    For the next few months I am interning at Discovery News (@Discovery_News) working with their Digital Media. Here on the AUIntern’s blog I’ll be writing about my experiences so you should probably just bookmark us now. Go ahead I’ll wait… Discovery News is a separate entity from the Discovery Channel you are familiar with. They’re both owned by Discovery Communications, however, so they’ve got similar goals. I’m not sure what my job duties will be yet, but I know I’ll be helping create, write and publish the stories you’ll see on their  iPhone app, Twitter account, Facebook page, RSS feed, and website! I’m sure I’ll be busy.  See you around!

    Sincerely,

    Trace

    Have a question? Follow me on twitter @trace501

     
    • Jessica Beasley 1:24 pm on May 19, 2010 Permalink | Reply

      So excited to hear about your experiences! Welcome to the blog!

      • lara 2:24 pm on May 19, 2010 Permalink | Reply

        yay trace! what a great internship you’ve landed 🙂 did you get it from the information session? can’t wait to read about your summer at discovery!

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