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  • Amber 11:33 pm on November 23, 2010 Permalink | Reply
    Tags: , eye tracking, finance, ,   

    My Last Day 

    Today was my last day at my internship and I can look back and say I have accomplished a lot.  By helping to draft press releases, media alerts, web briefs, social media posts, blog posts backgrounders and fact sheets I have definitely improved my writing skills.  I learned how to use valuable public relations tools like Cision to help build media lists.  I learned about a variety of clients in diverse industries including aviation, finance, data management, eye tracking and more.  I learned how advertising and marketing go hand in hand with public relations to create successful campaigns for clients.

    What I enjoyed most was having the opportunity to help draft press releases and blog posts.  Both of these activities allowed me to be more creative.  Before writing, I had to research the topic extensively so that I understood it and organize my thoughts in a logical way to present it to the client and the public.  While this was sometimes a challenge, I definitely enjoyed it.  My least favorite aspect of my internship was probably helping to call reporters and stuff media kits.  Even though calls are needed, some reporters are very rude and aren’t interested in the topic at all.  Additionally, stuffing media kits can take hours and definitely becomes very tedious.

    Consequently, today I ended my internship by helping to call reporters about one of client’s holiday media kits.  As a treat, my supervisor brought me noodles and co. for my last day lunch! The mac and cheese was excellent.  At the end of the day I gave a presentation about my internship to my two supervisors, Stephan and Kristina and some of the other employees.  I made sure to point out how thankful I was to have been given this opportunity and to have learned so much.  I also pointed out some suggestions to the program and noted that Pot Luck Thursday was my favorite day since I got to enjoy delicious food and get to know the employees a bit better.  At the end of my presentation, Kristina, the VP of Public Relations, gave me a gift card for my hard work which was very nice.  It’s great to be appreciated.

     

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  • Amber 5:29 pm on November 8, 2010 Permalink | Reply
    Tags: , eye tracking,   

    Learning more about Cision 

    This week, I learned more about media lists.  On Monday, I used Cision to assist in updating one of our older media lists, and then afterward I started assisting in creating a media list for an aviation solutions company for a media event.  Using Cision can be tricky at times, because it loads rather slowly, and it isn’t always easy to narrow down the types of media for which you’re looking.  Different events require different media outlets, whether it is based on the industry, the location or the type of publication.  However, once I got the hang of it, it seemed rather efficient to just click “add contact” and then automatically export the list to Excel.  That’s definitely helpful.

    Today I spent the majority of the morning assisting in calling contacts on a media list for an upcoming campaign to support a client that specializes in eye tracking.  While it is easy to simply read a script to an answering machine, I found that dealing with a live person may sometimes be difficult.  Many people are not interested in the story that you’re trying to pitch or explain if it does not relate to the field of their publication.  All in all, it’s a learning experience and proves to be good practice in dealing with editors and other members of the media.

    Currently I am drafting a web brief for a data management company.  As I write more press releases and web briefs, I am noticing improvement in my Public Relations writing skills.

     
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