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  • Amber 5:34 pm on November 8, 2010 Permalink | Reply
    Tags: awards, electronics, Marketing & Communications, photo studio, warranties   

    Questionnaires and the Re-Launch of Focused Image’s Web Site 

    This week was a bit more diverse and interesting than my other weeks here.  First, on Monday, I was assigned to assist in calling local photo studios to find a place where one of our clients could be photographed for head shots within a certain price range.  After much searching and calling, I finally found three suitable studios: one in downtown D.C., one in Tyson’s Corner and one in Bethesda.


    I also helped draft a questionnaire dealing with the social media for one of our clients who provides extended warranties for electronics.  This was quite a coincidence, considering we just learned how to create questionnaires in my Public Communication Research class with Professor Ivancin.  In order to create a good questionnaire you really have to be creative in thinking of questions, and they certainly cannot be repetitive or lengthy so as not to bore your respondent.


    I also assisted in drafting a backgrounder and a fact sheet for one of our financial clients which were beneficial for my writing skills.


    Lastly, Focused Image Inc. is re-launching its web site sometime soon, so I helped the PR team draft some press releases regarding some of the company’s latest accomplishments, including its achievement of winning four 2010 MarCom awards, two platinum and two gold!

  • Eric Saltzman 11:56 am on July 5, 2010 Permalink | Reply
    Tags: clean energy, clean irrigation, Marketing & Communications, rural India, solar lighting, World Resources Institute   

    Delhi Bound 

    ——–Backdated June 22, 2010———–

    I’m off to (New) Delhi, the capital of India, this week to meet with some of the companies we’ll be engaging for our clean energy marketing & communication strategy study.  The flight is about 3 hours north and I am quite excited to see a new part of the country.  Delhi is primarily Hindi-speaking; whereas Chennai, where I am based, is almost exclusively Tamil-speaking. Delhi is also extremely hot right now, and the day I am arriving is slated to be 120 degrees F!

    My colleague, Santosh, will be joining me on the trip, where the plan is to meet with one or two companies each day. The objective is two-fold: we are meeting face-to-face to establish a relationship with key people at these orgs, as well as consulting them on how we can improve our approach in extracting marketing strategy information. We feel that asking for feedback at this preliminary stage will encourage the companies to become more invested in the project.  Many of the Delhi orgs are those we may want to take a closer look at in round 2 of the project.

    (More …)

  • ashleywolos 4:51 am on July 2, 2010 Permalink | Reply
    Tags: blackberry, , Marketing & Communications, multi-tasking,   

    Constantly Connected to your Crackberry… 

    My name is Ashley and I’m a Blackberry addict.
    The first step to recovery is admitting the a problem yet I have no ambition to put down my phone for any length of time. This statement comes as no surprise to anyone who knows me or for that matter anyone who enjoys their PR career.

    In today’s world breaking news is dispersed instantaneously those who of us who work in the communication world, we’re basically required to be connected to their audience so no one gets left behind the news cycle because let’s face it, you snooze you loose.
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  • Eric Saltzman 11:39 am on June 8, 2010 Permalink | Reply
    Tags: Clean Energy Products, , , , Marketing & Communications   

    Greetings from the Subcontinent 

    Greetings, AU students and people of the interweb. My name is Eric Saltzman and you will be accompanying me this summer to India, where I will be based in Chennai,  the country’s 5th largest city and the capital of Tamil Nadu, the southernmost state of India.  I’m happy to say that this internship actually represents the last 3 credits I need before I am officially done with my Masters degree in Public Communication.  I like to think I’m going out in style.

    I am currently writing to you from Chennai, where I am at my second day at the office and my fourth day in-country. My internship will last about 10 weeks and it seems that I will be keeping pretty busy judging from the many interesting projects going on. I am working for a non-profit action research think tank called The Centre for Development Finance, which operates under the umbrella of The Institute for Financial Management & Research. IFMR consists of seven different research centers; together, these centers design and test appropriate financial products for the poor and for small businesses, evaluate public and private sector anti-poverty strategies, promote government transparency through better measurement of public goods outcomes and public expenditure processes, and partner with a wide array of public, private and non-governmental organizations to produce clear recommendations for policymakers and social entrepreneurs.

    (More …)

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