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  • ellen 11:32 pm on October 17, 2010 Permalink | Reply
    Tags: , Marketing,   

    Sign, Sealed, Delivered 

    A large part of my job at PHA is making sure large mailings advertising for events get out on time. Luckily, my job is not limited to simply stuffing and sealing envelopes. I have the opportunity to update and create advertising materials, which allows me to be creative. I love giving flyers, invitations and guidebooks fresh new looks.

    (More …)

  • Alex Priest 2:19 am on July 11, 2010 Permalink | Reply
    Tags: , , , cte, , , Marketing, meeting   

    The Big Idea 

    In past internships I’ve always had opportunities to voice my opinion and contribute my ideas, but never so much as I did in a recent meeting at my current internship with the CEA.

    Without divulging too many exciting details–soon the CEA will be announcing a new membership category for individuals (the “Consumer Technology Enthusiast”). Part of my job in this internship has been to work with our team and our ad agency to develop a campaign for promoting this new membership category as we lead up to and execute the launch later this year.

    Just recently, our agency brought all of their team and invited approximately 20 CEA staff for a brainstorming session, myself included. We were instructed to bring along three ideas, written on three separate index cards.

    Index cards in hand, myself and one other intern joined in the meeting and the entire room proceeded to “present” their ideas, one by one, in front of the entire group. After that we all placed our cards on the wall, where everyone in the room voted on ideas using stickers, and then we proceeded to further develop some of these ideas to come up with three main concepts.

    My idea was one of those three final concepts. And not only that, but it was a central feature of the final campaign, the “best” one as voted on by the group.

    I was, needless to say, a little shocked, but also thrilled and excited. Having the opportunity to get up there and present my idea in front of the group–me being “just” an intern–was a great experience and one that I feel really validated me as part of the team.

    Just goes to show, the title “intern” is misleading. And I think it’s possibly the most misleading in marketing, public relations, and today’s digital communications. More and more I’m noticing that my fellow young colleagues and myself tend to have the big ideas, the successful ideas, and the ones that work in today’s modern digital world. Hopefully that’s a sign of good things to come when we all finally enter the “real” world.

  • Amanda 12:02 am on June 12, 2010 Permalink | Reply
    Tags: , , , healthy, ihigh, , Jared Fogle, , Marketing, NBC, , , radio DJ, scheduling, Shay Sorrells, spokesperson, , Subway,   

    Scheduling for the Biggest Loser ! 

    So this week, I regret to say, there were no photos for me to take. But that didn’t mean there wasn’t work to be done. Therefore, I switched to the marketing side of things. iHigh has a direct partnership with the annual Bluegrass State Games held throughout the state of Kentucky (though mainly in Louisville and Lexington) during the month of July.

    (More …)

  • Alex Priest 2:31 pm on June 10, 2010 Permalink | Reply
    Tags: , , , facebook, Marketing, , , , theory, web   

    Just How Thin IS The “Thin Line” Between Marketing and PR 

    One of my first lessons at the CEA? There’s more to differentiate marketing and PR than I previously thought. I still believe it’s a pretty thin line (and always getting thinner), but it’s been fascinating to see things from a marketing perspective as opposed to communications.

    In the past, as I’ve said before, most of my internships have been in communication departments and at a PR agency, always bordering on marketing, but never enough for me to call myself a “marketing intern.” At CEA, that’s my title, and the differences are becoming more clear to me every day.

    (More …)

    • ashleywolos 1:34 am on June 16, 2010 Permalink | Reply

      Hey Alex,
      I totally understand what you mean. For the past year I interned at a marketing, advertising & PR firm but worked mostly on marketing and advertising whereas now my current internship is specifically in a Comm department. It’s hard to explain unless you’ve experienced it. While the line still exists it’s more like a dotted line that has occasionally has some solid segments occasionally.

  • ashleywolos 3:11 am on June 4, 2010 Permalink | Reply
    Tags: , Animal Planet, , Marketing, PRSSA,   

    Meet me … Animal Planet’s new intern 

    Hey everyone,

    I’m Ashley Wolos. I can’t believe this is my last summer before I’m officially in the real world. Until then I’m a senior majoring in Public Communication and minoring in Marketing. I am originally from Massachusetts, but I consider DC my new home. I even took the big leap of moving off-campus into my own apartment. Just a half a mile from AU’s campus though. I’m looking forward to not visiting campus very much this summer though.

    Instead I’ll be filling my days as an intern for Animal Planet at Discovery Communications. You probably watch some of Discovery’s plethora of shows on TLC or the Discovery,  Military Channel, Discovery Health Channels. I’ll be working on the PR for Animal Planet’s popular shows like River Monsters, It’s Me of the Dog, Whale Wars, Pit Bulls and Parolees, Animal Cops, Pet Star and many others that will get your tail-wagging. (sorry I had to) My first day is next Monday!

    This past semester I was on campus so much between classes, events and meetings I wondered why I ever left. (No not just during Snowpocalypse – see pic)  But I love every minute of it!  I am President of AU’s Public Relations Student Society of America chapter (PRSSA). I help prospective students and incoming freshman discover all SOC & AU has to offer as a member of the School of Communication ambassadors. Any other clubs and organization when their events and meetings fit in.

    If any PComm (aka Public Communication) or any other majors we don’t discriminate want more info on PRSSA feel free to ask. I highly recommend joining to any future strategic communication strategists. It’s a great opportunity to network with PR professionals in any related comm field in your local area and nationally. Also I serve as Communications Director for the PRSSA 2010 National Conference. The PRSSA chapters of AU, Howard University & the University of Maryland are co-hosting this five day conference packed with crucial lessons for young professionals and life long memories through sessions, speakers, and socials all in the heart of our nation’s capital.

    Internships are a vital part of your education. AU and SOC have so many amazing connections through the Career Center. I interned with  Congressman Neal of Massachusetts last summer on Capitol Hill. For the past year I interned at August, Lang & Husak in Bethesda, MD.

    Stay tuned for my adventures at Animal Planet!

    • Lara 3:53 pm on June 11, 2010 Permalink | Reply

      You are going to LOVE Discovery! Cannot wait to read all of your cool internship experiences. Hope you’ve had a nice break since finals : )

  • Alex Priest 1:30 pm on May 24, 2010 Permalink | Reply
    Tags: , Marketing, , , summer, techchange   

    The End and New Beginnings 

    Since I’ve last written, much has happened–and rest assured, I’ll have plenty to talk about over the coming weeks. This past Wednesday was my final day interning at MS&L PR (which was a great experience, in case you missed my earlier posts!). Now I’m on to bigger (sort of) and better (hopefully!) things.

    This Wednesday I’ll begin work interning in the marketing department of the Consumer Electronics Association (CEA), organizer of the Consumer Electronics Show, held every January in Las Vegas. I think this is going to be an amazing opportunity, and something a little different from what I’ve done before. In the past my internships have been primarily communications and PR focused (appropriate for my B.A. in Communications), but this one fits well with my B.S. in Business and Marketing. I’m looking forward to doing more hands-on work, designing and creating things for our audiences to see, instead of doing so much of the background work, as I have in the past.

    In addition to my work at the CEA this summer I’ve also begun my first non-internship! My first job without “intern” in the title, I am now officially the Director of Social Media at a new organization called TechChange. We’ll be launching our social media presence–and getting the whole organization off the ground–in the coming weeks, and I’ll be sure to mention that on here as well.

    Now that we’re all caught up, I’m also resolving to write more here! With all that I’ve got going on in the coming weeks and months, I know I’ll be learning valuable lessons in the intern world each and every single day. Rest assured, I’ll do my best to capture them here. Thanks for reading!

  • Amanda 5:57 pm on May 21, 2010 Permalink | Reply
    Tags: American University Athletics, , inauguration, , journalism, , Marketing, , , ,   

    Greetings from the Bluegrass State! 

    Hello there! I’m new to the blogging sphere for AU Interns so let me take this opportunity to introduce myself.

    My name is Amanda Zimmer and I am an upcoming junior at American University majoring in Broadcast Journalism with minors in Marketing and Studio Art Multimedia. In my two years at American, I’ve really immersed myself in all the opportunities that the university and city of Washington, D.C. offers. I am extremely active within the School of Communication, serving my second term as president of the Undergraduate Council as well as an ambassador to perspective and first-year students. I am also involved with the Kogod School of Business as the vice president of communication for the Kogod Marketing Association and a new brother of the business fraternity, Alpha Kappa Psi. As you can see, I keep pretty busy! But I love it and wouldn’t want it any other way.

    Living in the DC area, I have had some amazing opportunities and internships thus far that have really allowed me to get out into the city and meet a variety of people. Check out more below the cut on my internship experience both in Washington and my hometown of Lexington, Kentucky.

    (More …)

  • Zack Hayhurst 9:28 pm on April 15, 2010 Permalink | Reply
    Tags: Marketing   

    Remaining days…Lessons learned…Future plans 

    I am going into the last few weeks of my internship at WPAS. The work has not slowed down, however. As I begin to wrap things up, I have spent some time reflecting on what I have learned, what I had hoped to learn, and what I will differently in future internships.

    What I have learned: marketing is truly creative work. There is very little “hard science” when it comes right down to it. A good marketer is someone who has had the experience and wisdom to know what their intended audience is looking for. Effective marketing is a daily, even hourly job, and one that requires constant modification of goals and “changes of plan”. If you are someone who likes routine and to remain static in a job, marketing is not for you.

    What I hoped to learn: I hoped to gain more of an understanding about marketing “strategy”. Short of doing a lot of semi-related tasks and the goal of selling tickets, I never really actually felt as though I understood the overall strategy of the marketing department.

    What I would have done differently: I would have asked for more work. Often times, interns are forgotten by their supervisors. This is nothing intentional or malicious on the part of supervisors, just what happens when you have an extra worker, and not enough work.

    Looking towards the summer semester, I am happy to have been afforded the opportunity as artistic administration intern at Glimmerglass Opera festival in Cooperstown, NY. Perhaps I will get to blog about my experiences there as well, but until then, sayonara!!!

    • Leila Smith 2:20 am on April 16, 2010 Permalink | Reply

      Did you learn what you hoped to learn? Did you figure out the strategy part? You certainly will have the opportunity to blog this summer…..

  • Samantha Hacker 6:20 pm on February 23, 2010 Permalink | Reply
    Tags: , , Marketing,   

    Inspiring People to Care About the Planet… 

    Hi to all my fellow students (and Mom and Dad)! My name is Samantha Hacker and I’m a proud marketing intern at the National Geographic Society in the International Licensing and Alliances Department. I know that’s a mouthful, but basically I help out with all the marketing and advertising functions related to the National Geographic Magazines abroad. I got this internship by sending my resume and cover letter through Kogod’s CareerSource for about a million different positions (you could say I really wanted to work at NG), and this opportunity sounded the coolest

    Besides brushing up on my Finnish, I spend most of my days helping get ready for our big International Seminar coming up in March. So far, I’ve had an amazing time learning about NG, and marketing in general, and I can’t wait to share my journey with all of you!

    • FB 1:31 pm on February 25, 2010 Permalink | Reply

      Welcome to the blog! WHAT are you doing at NatGeo that involves brushing up on your Finnish?! And WHY did you pick it? You said it sounded the coolest. Was that because it’s THE National Geographic? The internship sounded really interesting? You have a thing for licensing? What was it?

    • Kristen 12:28 am on February 26, 2010 Permalink | Reply

      Oh Hi Samantha, it sounds like you have such an interesting internship, can’t wait to hear more about it!!!!! 🙂 🙂 🙂

    • Samantha Hacker 6:45 pm on February 26, 2010 Permalink | Reply

      I don’t actually know Finnish, I just work with so many of the International magazine editions that I find myself encountering languages I’ve never actually seen before (I should’ve known that it’ll take some time for my humor to translate online!) 🙂

      Anyways, I loved that this internship combines marketing and advertising with event planning, and I really wanted to get involved with the Magazine side of the Society.

  • Zack Hayhurst 11:03 pm on February 11, 2010 Permalink | Reply
    Tags: Marketing, , snowpocalypse 2010   

    Office Closures x 5 

    I feel so disconnected from the world right now, not to mention my internship. The last time I was there was for about two hours last Friday morning. I came in around 10am to wrap some things up, and the left as the snow began to fall around 12:30pm. The office closed shortly after. Ever since then the only thing I have received from WPAS are brief emails simply stating the office will be closed, and notification that our two scheduled performances these past five days were cancelled.

    Sadly, one of the performances was a big one – violinist Joshua Bell at Strathmore. Last I saw the numbers, we were nearly sold out. Luckily, we were able to reschedule with Mr. Bell for a date this coming March. Consequentially, all tickets bought will have the ability to be redeemed then.
    • Matt Sokoloff 8:49 pm on February 12, 2010 Permalink | Reply

      Best of luck getting in to work. Hope you are staying warm! Always enjoy your posts.

      • FB 3:25 pm on February 15, 2010 Permalink | Reply

        Shameless plugs are great! Did you make it in?

    • Zack Hayhurst 3:35 pm on February 15, 2010 Permalink | Reply

      Yes, I made it in, albeit late. Metro is not known for its timeliness after all.

  • Alex Priest 6:25 am on February 5, 2010 Permalink | Reply
    Tags: alexpriest, , climate, , copenhagen, , Marketing, , , , , studyabroad   

    Just Getting Started–A Quick Introduction 

    Hi there, and thanks for taking a minute to read my first post! First, allow me to introduce myself.

    My name is Alex Priest and I’m a junior studying marketing, public communications, and statistics here at American University. The past three years have been filled with amazing experiences–from the 2008 election and President Obama’s inauguration to my personal experience studying abroad in Copenhagen, Denmark just this past fall. I’ve learned a lot both on-campus in classes and extracurricular activities, as well as off-campus through internships, networking events, and just day-to-day life in one of the world’s busiest and most influential cities.

    Speaking of internships, I’ve had some of the best internships around. Check below the cut for the rest of my quick introduction and my experiences in start-ups, politics, nonprofits and now, public relations agency work.

    (More …)

    • FB 8:05 pm on February 8, 2010 Permalink | Reply

      WOW! How did you get all those internships and how did you pick Copenhagen? (That’s one of my favorite places.)

      So I’ll be you aren’t lucky! I’ll be you did some good networking at the very least. Share your stories!

      • Alex Priest 7:16 am on February 13, 2010 Permalink | Reply

        Haha, well I have gotten to be pretty active in networking circles 😉 However, my first several internships really were based mostly off of my résumé and interview skills. Only MS&L can I say I really built my way into via networking

        Copenhagen was sort of a random pick, it was one of the few programs where I could take classes for BOTH of my degrees (and get credit for them). In the end though, it really couldn’t have been more perfect!

  • Zack Hayhurst 9:56 pm on January 19, 2010 Permalink | Reply
    Tags: , Marketing,   

    Zack Hayhurst – Marketing the Performing Arts 

    This past fall I began the Master of Arts Management program here at AU. I have my Bachelor of Arts in Interpersonal Communications and a minor in Philosophy from the University of Central Florida. Four years out of college, I wondered how I might get involved with the arts on an administrative and professional level. I had always been a vocal artist, singing with various groups and as a soloist, but I realized after a while I enjoyed it more as a hobby than a profession. After thoroughly researching possible graduate programs, I decided on the Arts Management program here at American.

    This semester, I am undertaking a marketing internship at Washington Performing Arts Society. They are an arts presenting organization here in DC, hosting artists and groups from all over the world. This semester, I am charged with researching and writing different marketing copy for next seasons’ artists, as well as implementing a student discount program.  It is only my first week,  so I am sure to have more interesting assignments as the semester progresses. This blog will serve as a way for me to reflect on my experiences, and perhaps spark some interest in readers to pursue a similar internship in marketing for the performing arts.

    • FB 7:11 pm on February 8, 2010 Permalink | Reply

      A student discount program is a great way to keep the arts alive! Great idea and good luck on the PR. How did you get your internship?

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