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  • Samantha Hacker 8:56 pm on April 11, 2010 Permalink | Reply
    Tags: Audi, Grandma, national geographic   

    NatGeo isn’t just for old people! 

    So I’ve been busy working on projects regarding 2009 advertising in our International Editions at NatGeo. But only today, a random Sunday afternoon, did I realize that the image of NG abroad totally doesn’t match up with the image here in the US. When I tell someone I intern at National Geographic, their first reaction is: “My Grandma/Grandpa/Great Aunt/Old _____ loves National Geographic!” I get it. Old Americans love it.

    But in almost every market abroad, the target market is 18 to 34 year olds who like high-quality luxury goods, who love to travel and know how to work with technology. You probably don’t believe me, and that’s fine. But you should believe the international auditors who, every year, audit the magazine and define the target market (I totally didn’t know these kinds of auditors even existed).

    Audi. Corona. Volkswagen. North Face. These are some of the biggest advertisers in International Editions of National Geographic. I can’t say I know much (read: anything) about the brands that advertise in the US version of National Geographic Magazine, but I definitely haven’t see my grandma cruising in an Audi or climbing a mountain wearing North Face anytime lately.

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    • David Fletcher 2:56 am on April 18, 2010 Permalink | Reply

      They have even expanded the brand into a younger demographic through Glimpse. It is colorful, international and authored by student travellers: http://glimpse.org/

  • Samantha Hacker 4:35 pm on March 16, 2010 Permalink | Reply
    Tags: Free Food, International Conference, national geographic,   

    How I Spent My Senior Year Spring Break 

    …no, it didn’t involve beaches, fruity drinks or Mexican food. While everyone was off enjoying beautiful weather or being home with their families, I stayed here in DC and interned. At first, I have to admit that I was sad I wouldn’t have a typical Spring Break trip during my last year of college. However, I think it was a blessing in disguise.

    Over the past few weeks, I’ve really bonded with the people I work with at National Geographic and I think myself and the other intern really showed them how crucial interns are. We’re now in the midst of the International Conference and it’s been so crazy, yet very rewarding. One thing I’ve realized through the running around, late nights and early mornings is the importance of saying “thank you” – and it goes both ways. Supervisors and colleagues should appreciate the help interns give, but we should also recognize others when they help us with our own projects and goals. I have some great role models and friends here and I’m going to make sure I say “thank you” to them as much as I can.

     
    • felice mirsky 12:56 am on March 17, 2010 Permalink | Reply

      Dear Samantha,
      As your mother, I am very proud of your decision and, yes, you did make a very wise choice. There are always sacrifices to be made in this world. To sacrifice a “spring break” for an opportunity, such as this one, will help mold your future. An employer would much rather review your resume with a week spent at an International Conference rather than an International Beach Party. LOL
      I love you,
      Mom

  • Samantha Hacker 6:20 pm on February 23, 2010 Permalink | Reply
    Tags: , , , national geographic   

    Inspiring People to Care About the Planet… 

    Hi to all my fellow students (and Mom and Dad)! My name is Samantha Hacker and I’m a proud marketing intern at the National Geographic Society in the International Licensing and Alliances Department. I know that’s a mouthful, but basically I help out with all the marketing and advertising functions related to the National Geographic Magazines abroad. I got this internship by sending my resume and cover letter through Kogod’s CareerSource for about a million different positions (you could say I really wanted to work at NG), and this opportunity sounded the coolest

    Besides brushing up on my Finnish, I spend most of my days helping get ready for our big International Seminar coming up in March. So far, I’ve had an amazing time learning about NG, and marketing in general, and I can’t wait to share my journey with all of you!

     
    • FB 1:31 pm on February 25, 2010 Permalink | Reply

      Welcome to the blog! WHAT are you doing at NatGeo that involves brushing up on your Finnish?! And WHY did you pick it? You said it sounded the coolest. Was that because it’s THE National Geographic? The internship sounded really interesting? You have a thing for licensing? What was it?

    • Kristen 12:28 am on February 26, 2010 Permalink | Reply

      Oh Hi Samantha, it sounds like you have such an interesting internship, can’t wait to hear more about it!!!!! 🙂 🙂 🙂

    • Samantha Hacker 6:45 pm on February 26, 2010 Permalink | Reply

      I don’t actually know Finnish, I just work with so many of the International magazine editions that I find myself encountering languages I’ve never actually seen before (I should’ve known that it’ll take some time for my humor to translate online!) 🙂

      Anyways, I loved that this internship combines marketing and advertising with event planning, and I really wanted to get involved with the Magazine side of the Society.

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