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  • Alex Priest 2:31 pm on June 10, 2010 Permalink | Reply
    Tags: , , , facebook, , pr, , , theory, web   

    Just How Thin IS The “Thin Line” Between Marketing and PR 

    One of my first lessons at the CEA? There’s more to differentiate marketing and PR than I previously thought. I still believe it’s a pretty thin line (and always getting thinner), but it’s been fascinating to see things from a marketing perspective as opposed to communications.

    In the past, as I’ve said before, most of my internships have been in communication departments and at a PR agency, always bordering on marketing, but never enough for me to call myself a “marketing intern.” At CEA, that’s my title, and the differences are becoming more clear to me every day.

    (More …)

    • ashleywolos 1:34 am on June 16, 2010 Permalink | Reply

      Hey Alex,
      I totally understand what you mean. For the past year I interned at a marketing, advertising & PR firm but worked mostly on marketing and advertising whereas now my current internship is specifically in a Comm department. It’s hard to explain unless you’ve experienced it. While the line still exists it’s more like a dotted line that has occasionally has some solid segments occasionally.

  • Alex Priest 1:30 pm on May 24, 2010 Permalink | Reply
    Tags: , , , pr, summer, techchange   

    The End and New Beginnings 

    Since I’ve last written, much has happened–and rest assured, I’ll have plenty to talk about over the coming weeks. This past Wednesday was my final day interning at MS&L PR (which was a great experience, in case you missed my earlier posts!). Now I’m on to bigger (sort of) and better (hopefully!) things.

    This Wednesday I’ll begin work interning in the marketing department of the Consumer Electronics Association (CEA), organizer of the Consumer Electronics Show, held every January in Las Vegas. I think this is going to be an amazing opportunity, and something a little different from what I’ve done before. In the past my internships have been primarily communications and PR focused (appropriate for my B.A. in Communications), but this one fits well with my B.S. in Business and Marketing. I’m looking forward to doing more hands-on work, designing and creating things for our audiences to see, instead of doing so much of the background work, as I have in the past.

    In addition to my work at the CEA this summer I’ve also begun my first non-internship! My first job without “intern” in the title, I am now officially the Director of Social Media at a new organization called TechChange. We’ll be launching our social media presence–and getting the whole organization off the ground–in the coming weeks, and I’ll be sure to mention that on here as well.

    Now that we’re all caught up, I’m also resolving to write more here! With all that I’ve got going on in the coming weeks and months, I know I’ll be learning valuable lessons in the intern world each and every single day. Rest assured, I’ll do my best to capture them here. Thanks for reading!

  • Alex Priest 9:00 am on April 22, 2010 Permalink | Reply
    Tags: , budget, class, crunchmode, , pr, , school,   

    The Challenge I Was Waiting For 

    This morning I got a fresh challenge at my internship–probably the kind of challenge I’ve really been wanting all semester. In recent weeks particularly, I’ve been occasionally frustrated with some of the tedious work I’ve been stuck doing, given that I’m the only part-time intern in the office. Today I was assigned to take on the brunt of the work for a brand new project–a big one–and one that I’ll spend considerable time on for for the remainder of my time at MS&L.

    Obviously I can’t give too much detail, but the challenge is two-fold: First, simply completing the project. This is something unlike anything I’ve ever done, and despite my briefing this morning, I’m still not 100% sure what to expect. I’m certainly hoping for smooth sailing, but in this job, smooth sailing is never, ever guaranteed. Secondly, it’s about completing the project on time and (hopefully) under budget.

    In PR agencies, we bill work by the hour. Because of that, the first step in a project is setting the budget and estimating the amount of time each position will require to fulfill their duties–not an exact science. For this project, we determined this morning that the initial budget issued me far too much time for what, as far as I can tell, should take a relatively small amount of time. So we cut my hours for that phase of the project in half. For another, we cut them by one third. For another, by a half again. In all, we cut several thousand dollars worth of time from the project. I’m not concerned, but in fact, I kind of like it. This project gives me a challenge–not only do I need to complete quality work, but I’ve got a timer, now, too.

    I’m realizing more and more that I work best in “crunch mode.” It’s stressful, and I usually freak out a little and don’t sleep much (hence I’m writing this at 3:09 a.m.), but it’s when I’m on a tight deadline, with lots of stuff to do, that I produce my best work in the most efficient way. It works.

    The next two weeks will put my endurance to the test like never before. In addition to tackling this project at work I’ll be completing my honors communication capstone project (sneak preview here, for those of you interested), finishing a final paper for my last (!) general education required course, preparing for three final exams, completing two final course portfolios, giving my final speech for public speaking, and trying to figure out what’s the next internship I’m going to tackle (but more on that in another post–soon). And of course, squeezing in a few more posts here before the end of the semester. It’s going to be an insane adventure, but I’m pumped for it.

  • Alex Priest 10:00 am on February 23, 2010 Permalink | Reply
    Tags: internslump, , , pitch, pr, , snowpocalypse,   

    Part of the Team 

    Hi all, my apologies for the delay since my last post! What with the blizzards ravaging the city, schoolwork consuming my life, and a couple slow days in the office, I just didn’t have a whole lot to say!

    As of last Friday though, things are really picking up at my internship. As I said before I’m interning with MS&L PR Worldwide, a major international public relations firm. As of last Wednesday and Friday, my work is starting to pile up–and it feels great!

    I’ll be honest, for the first weeks of my internship I fell into a bit of the part-time intern slump. At MS&L there are three of us interning, two of which have already graduated and are interning full-time. Thanks to my course schedule, I’m only available to work on Tuesday/Friday afternoons and all day on Wednesdays. Still definitely worth it, but it leads to some confusion in the office as to when I’m working/not working, and, at first anyway, it seemed to cause me to get passed up for a lot of project-based assignments.

    Clearly, that’s changed!

    (More …)

    • FB 1:26 pm on February 25, 2010 Permalink | Reply

      GREAT insight about your pitch-writing and super attitude!

  • Zack Hayhurst 11:03 pm on February 11, 2010 Permalink | Reply
    Tags: , pr, snowpocalypse 2010   

    Office Closures x 5 

    I feel so disconnected from the world right now, not to mention my internship. The last time I was there was for about two hours last Friday morning. I came in around 10am to wrap some things up, and the left as the snow began to fall around 12:30pm. The office closed shortly after. Ever since then the only thing I have received from WPAS are brief emails simply stating the office will be closed, and notification that our two scheduled performances these past five days were cancelled.

    Sadly, one of the performances was a big one – violinist Joshua Bell at Strathmore. Last I saw the numbers, we were nearly sold out. Luckily, we were able to reschedule with Mr. Bell for a date this coming March. Consequentially, all tickets bought will have the ability to be redeemed then.
    • Matt Sokoloff 8:49 pm on February 12, 2010 Permalink | Reply

      Best of luck getting in to work. Hope you are staying warm! Always enjoy your posts.

      • FB 3:25 pm on February 15, 2010 Permalink | Reply

        Shameless plugs are great! Did you make it in?

    • Zack Hayhurst 3:35 pm on February 15, 2010 Permalink | Reply

      Yes, I made it in, albeit late. Metro is not known for its timeliness after all.

  • Alex Priest 6:25 am on February 5, 2010 Permalink | Reply
    Tags: alexpriest, , climate, , copenhagen, , , , , pr, , studyabroad   

    Just Getting Started–A Quick Introduction 

    Hi there, and thanks for taking a minute to read my first post! First, allow me to introduce myself.

    My name is Alex Priest and I’m a junior studying marketing, public communications, and statistics here at American University. The past three years have been filled with amazing experiences–from the 2008 election and President Obama’s inauguration to my personal experience studying abroad in Copenhagen, Denmark just this past fall. I’ve learned a lot both on-campus in classes and extracurricular activities, as well as off-campus through internships, networking events, and just day-to-day life in one of the world’s busiest and most influential cities.

    Speaking of internships, I’ve had some of the best internships around. Check below the cut for the rest of my quick introduction and my experiences in start-ups, politics, nonprofits and now, public relations agency work.

    (More …)

    • FB 8:05 pm on February 8, 2010 Permalink | Reply

      WOW! How did you get all those internships and how did you pick Copenhagen? (That’s one of my favorite places.)

      So I’ll be you aren’t lucky! I’ll be you did some good networking at the very least. Share your stories!

      • Alex Priest 7:16 am on February 13, 2010 Permalink | Reply

        Haha, well I have gotten to be pretty active in networking circles 😉 However, my first several internships really were based mostly off of my résumé and interview skills. Only MS&L can I say I really built my way into via networking

        Copenhagen was sort of a random pick, it was one of the few programs where I could take classes for BOTH of my degrees (and get credit for them). In the end though, it really couldn’t have been more perfect!

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